The Brand Awareness Strategy
Did you become interested in the Watkins Business Opportunity and then… see Watkins Products at Walmart, Target, online somewhere, or now seem overwhelmed by the number of Watkins Associates out there? It’s a good thing! Watkins reaches only a small percentage of households in the nation, and they are trying hard to grow. Part of that is getting a select few products in retail outlets… just so people see the name out there and recognize the brand. However, most sales are still done through product demonstration and from Independent Watkins Associates. So customers become aware of the brands in the store, and perhaps purchase an item, but then are exposed to the quality and value of Watkins… and the only place to get everything they want in one place is from a Watkins Associate. And we deliver.
Perhaps you are interested in selling, and we all sell to some degree. You can introduce new products to customers who already know the brand. Much easier than trying to sell Brand X to somebody who doesn’t understand the quality and value.
Still not convinced? Let’s look at the network marketing side of the equation: I know Watkins, love the products from Walmart, and I learn it is a business opportunity. So I join, get my 25% discount on all the wonderful Watkins Products, and talk up the product line to my friends. Pretty soon a couple join to also have total access to the product line and the 25% discount. Same with them: They sign up a couple each. Pretty soon we are talking about volume and commission checks. Not to say that building the business is this easy… but it can be with the right combination of factors. And one of those factors is the general population knowing more about Watkins.
By contrast, let’s say that I wanted you to join my network marketing company: Bob’s Products. It has a great comp plan, the products are excellent, and everyone is joining. One problem: you are skeptical. Who is this Bob anyway? Are his products safe and effective? Are they a good value? On the other hand, if I wanted you to be a distributor for Tide and Lifeboy, you know the products and quality, you just might worry that they are too widely available and used. Watkins doesn’t suffer from either problem: They are a known brand by young and old alike, and they own very little of the marketplace.
How about us? We sold in the early 90′s and we sell now. Is there any difference? Well, yes… we find that we are getting orders for unusual products now by people seeking us out. It used to be we sold a lot of Watkins Vanilla. Now we get orders for deodorant, spray liniment, soup bases, hand cream, and many other products. We often have to ask: do we sell that? Here we are, 20 years as associates, not even knowing that our product line has a certain product.
We have always been more into the network marketing aspect of Watkins, where we earn based on the sales of other associates, but we also made it our mission to find customers of Watkins Products that were not being serviced by anyone else. And guess what? We found some…. and continue finding new customers.
November 29, 2011
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Posted by Brian Satterlee
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I looked at this business but how can you sell the products directly when they sell them cheaper in stores then you do in your catalog?
Hi Rachelle,
We just became Watkins Manager level last month by selling products out of the catalog. Manager Level means that we sold $2000 worth of product in our group for two months straight, and most of those sales came from our own personal sales. We have been able to find avenues to sell the products at or above suggested retail value. Note that not $1 of product sales came from retailing in stores.
Even though the company has been around almost 200 years, and even though you will see as many as 20 items on the Walmart shelves, Watkins is still in demand by customers who know the product line and there are still many opportunities for growth.
If you join within our group, I will let you know exactly how we have been doing it.
Thank you, Brian.